Form follows function follows emotion

Case study: deSter revamps Japan Airlines‘ economy class range

Just launched: A complete new range for Turkish Airlines and DO & CO

New: deSter expands McDonald’s cutlery range with four new items

Our approach is based on four key phases of work, each with a specific set of activities and deliverables:


Research, analyze and understand

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Identify needs, wishes and direction

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Create, innovate and develop

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Sample, test and fine-tune

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