Product innovation
through creative design
We innovate
At deSter we consider product development an ongoing process of innovation, engineering and service design. We make it our job to keep up with the big picture, setting the pace on industry trends.
In every product we develop, the first and foremost ingredient is human creativity. With over 40 years of industry experience, we have become experts in turning creative ideas into an inspired design, then a tasteful product and finally a globally distributed reality.
Our approach
Our design approach is based on 4 KEY PHASES, aiming to deliver balanced results through co-development.

deStudio
deStudio is our in-house multidisciplinary team of designers, engineers and product developers, all collaborating to construct future travel and foodservice products, enhanced services and production methodologies. It is where inspiration is born, new trends are conceptualized and innovative products created. Whether it’s developing a new product line, revitalising an existing range, or helping our customers reach a competitive edge though innovative design, our talented and experienced team delivers on any creative or operational challenge.

An interconnected network of industry experts
We believe a collaborative and multidisciplinary development approach is the key to innovation. This is why we work together with industry experts such as trend watchers, Michelin star chefs, fashion designers and scientific researchers to name a few. This way we are able to provide our customers with innovative, future proof products and services that do not only deliver on today’s requirements but also anticipate the needs of tomorrow.

Customer centric product design
In order to deliver the best possible customer experience, we don’t limit ourselves to just designing aesthetically pleasing products, there’s also a decidedly functional aspect. How many portions will be served? Hot meals or cold? Which branded comfort items are complementary with your brand? How will the product design affect logistics, how will it be used by the consumer and of course it’s disposal stage. This knowledge and experience is something that we gladly share with our clients and it is this aspect which substantiates our claim to bring added value to any project.
Inspired design meets craftsmanship











