Product innovation through creative design

deSter

Our approach

At deSter, we consider product development an ongoing process of innovation, engineering, and service design. That’s why we make it our job to keep up with the big picture, setting the pace on industry trends.

Today, our design approach is based on 4 KEY PHASES, aiming to deliver balanced results through co-development.

deStudio

deStudio is our in-house multidisciplinary team of designers, engineers and product developers, all collaborating to construct future travel and foodservice products, enhanced services and production methodologies.

This is where inspiration begins, trends are conceptualized, and innovative products take form. Whether developing a new product line, revitalizing an existing range, or helping customers gain a competitive edge through creative solutions, deSter design and innovation drives every step. Our talented and experienced team delivers on any creative or operational challenge.

Customer-centric product design

In order to deliver the best possible customer experience, we don’t limit ourselves to just designing aesthetically pleasing products, there’s also a decidedly functional aspect.

How many portions will be served? Hot meals or cold? Which branded comfort items are complementary to your brand? How will the product design affect logistics, how will the consumer use it, and, of course, its disposal stage? 

This knowledge and experience are something that we gladly share with our clients. It’s this approach that substantiates our claim to bring added value to any project. At the core of this process is deSter design and innovation, ensuring every solution combines functionality, aesthetics, and sustainability.

An interconnected network of industry experts

We believe a collaborative and multidisciplinary development approach is the key to innovation. This is why we work together with industry experts such as trend watchers, Michelin star chefs, fashion designers and scientific researchers to name a few. This way we are able to provide our customers with innovative, future proof products and services that do not only deliver on today’s requirements but also anticipate the needs of tomorrow.

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Careers

The success of deSter depends in large part on its employees. As a result, we focus our energy on attracting and retaining talented individuals and encouraging their growth and development within our company.

Quality & global delivery

Our global sourcing & procurement team works 24/7 to optimise cost efficiencies for our customers. Once a product, or an interconnected range of products, is perfected, our services department takes over the logistics of production, packaging and product delivery.

Sustainability

Whether Foodservice or Travel, we always keep sustainability in mind from design to production to product delivery. We are committed to creating a positive impact on the world, which doesn’t only mean our impact on the environment but also our impact on people and our role in society.