Supporting a regional dining experience through thoughtful design
Challenge
Lufthansa wanted to create a distinctive dining experience for its Continental Business Class passengers by showcasing the culinary heritage of different German regions while responding to growing expectations around sustainability and product quality.
Solution
Working together with Lufthansa and Gate Gourmet, deSter helped develop Tasting HEIMAT, an integrated food and equipment concept that combines regional culinary storytelling with thoughtfully designed onboard serviceware.
Sustainability was embedded throughout the concept, from the use of PaperWise® and recycled materials to a strong focus on reusable equipment and local sourcing to help reduce environmental impact.
Results
- Developed an integrated food and equipment concept for Lufthansa Continental Business Class
- Supported the introduction of a dining experience inspired by regional German cuisine
- Incorporated reusable products and responsibly sourced materials throughout the concept
- Utilized PaperWise® and recycled materials to support sustainability objectives
- Balanced passenger experience, operational requirements and environmental considerations within a single onboard program
- Delivered the project through close collaboration between Lufthansa, Gate Gourmet and deSter
Impact
Tasting HEIMAT demonstrates how food, serviceware and storytelling can work together to create a more engaging onboard experience. By combining regional identity with sustainable design principles, deSter helped Lufthansa offer passengers a dining concept that feels both contemporary and authentically German.